“different day, new adventure.”

Perth is more than just a city; it is natural, it is relaxed, it is rural, it is urban, and it is connected. Highlighting the diversity of the Perth region, the following design solution follows a system of iconography, inspired by Perth’s nine sub-regions and the unique adventures that they provide. Used individually, each icon can be applied as a simple graphic element for individual experiences and when put together, they form a vibrant, rich, and energetic pattern making the Perth brand feel exciting, imaginative, and diverse.